This project was designed to help us identify an ad campaign that targets a specific audience, making us uncomfortable. Using Photoshop, we redesigned each advertisement to highlight the offensive implications of the identified ad campaigns. Here you can see an exploration of juxtaposition, appropriation, layering, text and image to communicate our desired visual messages. Below are also resources for media literacy.
The Ted Talk, "How Creativity is Being Strangled by the Law," by Larry Lessig, discussed how our youth culture today creates art in the form of "remixes." A remix is a piece of media which has been altered from its original state by adding, removing, and/or changing pieces of the item. A song, piece of artwork, book, video, or photograph can all be remixes. The only characteristic of a remix is that it appropriates and changes other materials to create something new. His argument is that our current laws are inhibiting the creation of remixes, therefore inhibiting creativity. He feels there are two "extremist" teams defending either position: one side enforcing auto-takedown of videos and the other arguing for full freedom to remix however and whatever we want. He suggests an alternative to either opinion, in which artistic remixes could be allowed for non-commercial use and no profit. In this way, amateurs (like myself) would be allowed to post remixes or videos that include copyright media for the purpose of creativity and expression, rather than profit.